"Make something exciting"
In the process of trying to make their products known, as they deserved to be, they experienced with homemade videos, which made them realize the great potential of video. They also realized, however, that low-quality videos have a negative impact on brand perception. For this reason, they reached out to us last September and asked us to produce a handful of short and high-quality videos that they could use to showcase their top lines of products: the Harlequin and Virtuose collections.
Their requirement was to create something exciting that would keep the viewer’s attention. They also asked us to integrate dynamic motion graphics highlighting their products’ key features. Apart from that, we had “carte blanche”.
Here’s the result!