8 DAYS. 10 MILLION VIEWS.
In August 2016, we decided to volunteer with world-renowned photographer Benjamin “Vong” Wong to help produce a series of videos for his latest awareness project on plastic pollution in the ocean. We decided to do make this a series in three parts. Part 1 & 2 were dedicated to Vong Wong’s fans looking for a behind-the-scenes look at the photoshoot. Part 3 was designed to go viral, with the goal of reaching as many people as possible. And what a success! The video got over 10 million views in just 8 days, with the story getting picked up by major media outlets: CBC, BuzzFeed, The Toronto Star, Upworthy, BoredPanda, Green Peace, Global News, and many more.
As I am writing these words, the video is now near 40 million views! You can read more on the project on Von Wong’s blog post : HERE