It all began in 1923 in the Bavarian village of Jetzendorf near Munich, Germany – a home of traditional cobbler’s craftsmanship. That’s where a small production facility for hand-made brogue oxfords established itself over the years as a world-renowned company. Today, LOWA is the market leader in Germany, Austria, Switzerland and the Benelux for Alpine and outdoor footwear.


The German company LOWA needed local content for the Canadian market. We had “carte blanche” on the concept. The only requests from the customer was a beautiful cinematic video. The opposite of a typical advertisement.

It was decided to make the video in the Banff National Park in Alberta. It’s hard to find a more beautiful landscape! The result is an inspiring video. There is product placement, but the message is not brand-centric. The narration paces the video while the dynamic editing captures the attention.

We still continue to produce videos for LOWA Canada. Whether it’s short capsules for social media or “product” videos to educate consumers about their products.

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